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How Typography Became an Essential Part of Web Design

How Typography Became an Essential Part of Web Design

Websites are essential tools for businesses in today’s world. The design and the usability of websites play a vital role in attracting the target audience. These are the key things that turn visitors into customers.

Many think that colors, images, videos, animations are the core designing tools and ignore the importance of typography. But 95% of the information on the web is written-language which depends on typography. So, typography is an essential aspect of web design.

Font design has a significant impact on multiple aspects of a website. Different types of fonts and typefaces can create authentic, attractive visuals. But why is typography so important and how did it become so crucial for web design?

Let’s look at some key points on why typography is becoming such an inseparable part of web design.

1. Important Design Tool

People come to your site to read the content you have created for them. And a large part of the web content is textual. It doesn’t matter if it’s a blog, a product details or any other thing, you talk to them using your texts. The more appealing your texts are, the more engaging they become.

So, to convey the right messages in the proper manner that are likely to turn into conversion, use of appropriate typography is essential. “STOP” and “stop” don’t convey the same message, right? Similarly, Comic Sans doesn’t carry the same vibe as Times New Roman. Custom font design is a great way to stand out from the crowd. If you have mastered typography, consider half of your job as a custom web designer is done.

2. Guide for the Readers

Typography is the guiding tool for your audience. Visitors don’t want to go through big walls of text to find the necessary information. Use of different fonts enables one to separate the content of the site into multiple sections. Proper use of typography can quickly draw the attention of the visitors to the right section.

Alignment, which is another integral part of typography, plays a useful role in guiding the readers through your content. There are mainly four kinds of arrangements – left, right, centred and justified. But in modern web designing, you can align anything anywhere that suits the content best.

3. Communicate Purpose

Another significant use of typography that you cannot neglect is that it communicates purpose. Your website’s purpose and vibe are revealed through the type of font you use. So before opting for any specific styling in fonts, make sure to review the core purpose of your site and that the typography matches with it. Typography is not something you choose randomly.

4.The balance between Design and Readability

Typography brings consistency to your design and makes the text content more readable. Use different typefaces in your web design. You can use one font all over your website. But the viewers would find it difficult to differentiate between things.

You can use different fonts for every other sentence. But that wouldn’t be a good choice as that is undoubtedly going to be distracting. So, it is better to keep a balance and use between two to four fonts. This will help attract the customers to specific details and create better readability. A font influences how readable the text is.

5. Difference between Print and Online

Texts used in print and online are entirely different things. Typically, the newspapers use a small font size of 9 or 10px for the body. But for online contents a bigger size text is necessary.

For example, blog articles need a font size of 16px for better readability. So you may survive using a bigger font size for the headings and smaller font size for the body in case of newspapers. But online materials require variations in fonts, sizes, colours, etc. If your content is not readable easily, you are not doing it right. So, typography is essential from this point of view too.

Wrapping Up

We all know that typography is now one of the principal designing elements for a website. It is used not only as a designing element, but it also serves purposes like increasing readability, guiding the readers, communicate with them and so on. If you haven’t considered typography for your web design seriously, it is high time you do so.

Why React Native Makes You a Better Developer?

Why React Native Makes You a Better Developer?

Initiated as a tool to build cross-platform applications and transpired as one of the most potential open source technology frameworks, React Native mainly uses React.JS library and Javascript as the language. The major part of React Native’s fundamental operative function is based on APIs which are written in Javascript. If you want to make the best out of React Native Development ideology, it is very important to understand its core strengths first. Then you can overcome few of its limitations as well.

The React Native Strengths

A substantially stable framework in its latest versions. Early days shortcomings of React Native are so yesterday now. Its latest version has got enough competence to deliver robust performance as a savvy framework. An in-depth observation of the changelogs displaying all information about all the latest fixes and improvements can reveal the consistent efforts and capability of its community.

List of new features in React Native

Backed by efficient community and ecosystem

  • Huge numbers of developers are in love with React Native and they are keen for the next level of React Native app development possibilities. A lot of third-party plugins and frameworks are available that can help you in extending your application.
  • The adoption of React Native is really very quick and so as the growth of its community. In fact, the intellectual and solution-oriented efforts of communities have enabled the usage of React Native applications to be aligned with the Internet of Things (IoT) as well. There is a long way to go in this direction.

React Native has reasonable platform portability

  • There is more than sufficient resilience to handle porting process of apps between iOS and Android with optimum reusability of code; sometimes even with more than 80% to 90% reuse of the code.
  • iOS and Android have very divergent patterns and components. When you build a React Native App, you have the flexibility to allocate different application logic as well as design using Platform object. Of course, one needs good experience to deliver outstanding apps using React Native.
  • This is one of the prominent reasons why many companies have switched to React Native

list of companies using React Native

How to keep away from pitfalls

Strategically well-built foundation plays a significant role in keeping away the development, quality assurance and deployment struggles.
Dealing with debugging issues

  • One of the most frustrating parts of React Native Mobile App Development process is related to its debugging issues.
  • The primary phenomenon for React Native was ‘Write Once, Use Everywhere’ and it has been executed very successfully as well. Still, developers need to consider several JavaScript drawbacks and may have to deal with the idea of ‘Before Using Everywhere, Debug Everywhere’. Anyway, React Native team is proactively working over solution for the same. The more smartly you can handle such issues on your own, the more efficiently you can deliver the React Native Apps.
  • High-end quality of testing process on real devices will also help you make the things easy.

Testing on React Native


As a developer the most interesting part of the development process is to explore how we can make the best out of available technology resources by mapping the technology with the industry’s business requirements. Any professional React Native development company will keep a high focus on each strength and elimination of limitation of React Native before choosing the right technology for the particular project.

Author Bio

Namee Jani is a Passionate Digital Marketing Strategist working with Azilen Technologies. She is Certified Google Adwords & Analytics and adores catching new trends and techniques prevalent in the online marketing world.

5 Ways to Improve Collaboration between Developers and Designers to Build Amazing Apps

5 Ways to Improve Collaboration between Developers and Designers to Build Amazing Apps

A study revealed that designer-developer friction is the biggest cause of a less than stellar UX, which in turn is the biggest reasons projects get delayed or don’t get approved. The Study by Kony asked 340 enterprise app developers and designers across the globe, what their biggest hurdles were, and here’s what Dave Shirk, Executive Vice President and CMO, Kony had to say –

Business users, designers and developers don’t see eye to eye when it comes to user experience and interface design, which can cause costly delays and mobile app failures, leaving the business looking for a better answer.”

If you are a designer, you are all too familiar with the anxiety that comes, when you are handing over your design to the developer. Designers often dread that their masterpiece of a design will be altered to fit the needs of development. Will the developer interpret the design rightly and see the functionality you had in mind? Or will the essence be lost in translation?

Developers have their fair share of problems too. Different teams of designers use different sets of tools to create design assets that sometimes, aren’t entirely conducive to development. The hand-offs at various silos more often than not end up causing misinterpretations and inefficiencies in the resultant UX.

All of these issues happen mainly due to the gaps in designer-developer collaboration. So here are a few ways to improve collaboration between designers and developers for a more holistic approach to app development.

1. Put the User Front and Center

Both designers and developers must first remember that they are doing this for the users. Between their own ambitions and a passion for the latest technologies and trends, it is easy to get carried away and try to incorporate as many exciting elements as possible. But as a cardinal rule, it is always the user whose interests must come first. Every micro interaction you design or every line your code must be done to make the user’s life easier. Keeping that singular common goal will help designers and developers to try and work together and complement each other’s contribution to the app.

2. Bring In the Developer Early On

Sure you are only brainstorming the design right now, but it’s always a good idea to get your developer on board early on. As far as collaborations go, the rule of thumb is – earlier the better.

In today’s silo’ed business environment, it so often happens that the development team knows nothing of a project until the hand-off. If the developer now finds that some part of the design is non-implementable, a whole new round of back-and-forth ensues, with the project set back by a few weeks at best.

The only way to prevent this from happening is to make sure that the developer is a part of your early design huddles. Being there helps the developer understand the designer’s perspective and interpretation of the design. It also gives the developer a clearer estimate of the timeline as well as the amount of work that will be required. A combined brainstorming session also helps all those involved have a clear vision of the goal.

3. Use the Right Tools

This could have very easily been the number one item on this list, now that I think about it. Right tools for the job make all the difference.

InVision, for instance, is one of the world’s leading prototyping tools, that helps designers convey their perspective in the most streamlined manner. It has a great feedback process, boards for sharing ideas, project management features and user testing tools. Zeplin is another collaboration tool highly favored among developers and designers, allowing effective communication, real-time feedback, online repositories and automatic annotations. Trello is a great tool to keep track of tasks, while Mural helps remote, telecommuting teams stay on the same page. If you need visual feedback for design reviews or during sitebuild, definitely try out DebugMe.

4. Make an Effort to Understand Each Other’s Process

Yes, you have too much on your plate as it is and learning what the other team does is the last thing you can handle right now. However, familiarizing yourself, even just a little, with the other team’s process can go a long way in fast-tracking collaboration. Designers can make an effort to get acquainted with developer parlance and vice-versa. Just a little familiarity with the daily jargon can go a long way. Like designers use Photoshop, Illustrator and Sketch to apply effects while developers use HTML, CSS and JavaScript to implement those effects. Developers can try to understand what goes into creating wireframes or mock-ups, and designers can try to appreciate the process of bringing those mock-ups to life. Understanding each other’s language breeds the camaraderie that leads to a holistic approach to building great apps.

5. Nail the Hand-Off

The key to a successful hand-off is impeccably organized documentation that clearly communicates the designer’s vision, goals and ideas. It is therefore crucial that all the different layers of information are conveyed clearly. It’s not just about handing over the mock-ups, specs, and assets. Designers would do well to also share the Copy, Interactions, and a Checklist. The Checklist is often the most humble, most underrated little element that can actually be a very useful tool. It could be as simple or sophisticated as you like, but a basic document that makes sure all bases are covered can go a long way in keeping systems streamlined.

Wrapping Up

After all, we are in this together. Be it designers or developers, the idea is to create a fantastic app that will delight users and rake in the money. That is why creating a collaborative environment where teams can appreciate each other’s vision, communicate ideas effectively and give/take feedback constructively is great for business. If you can follow each or at least some of the above tips, you are on your way to a much more comfortable and frictionless journey and a great app of course.

Author Bio:

Almeda Brook is a freelance writer for MoveoApps, her skillfulness is writing about technology, business, and digital marketing. Previously, she worked as a Content Marketing Strategist at a software startup. She graduated with honors from with a dual degree in Business Administration and Creative Writing.

5 Web Design Misconceptions you need to be aware of in 2017

5 Web Design Misconceptions you need to be aware of in 2017

The only thing that is constant in web design world is – Change. The trends of yesterday would not be a trend today. As such any website is designed keeping in mind that it can face the wrath of changing trends. A designer, therefore, needs to put a lot of creativity, hard work and research in order to design an amazing website. Given time, the designer would definitely design a website that can attract viewers attention.

But, the problem arises when people be it the client or the designer holds some misconception about the web design process. These misconceptions can adversely affect the design process and thus the desired result might not be achieved. Let’s take a look at few of these misconceptions-

  1. Customers are always right- There is no doubt in the fact that a client has the best knowledge of the product/service. Therefore, they would definitely know what elements should be there on the website, what are the things people most search for, etc. But, the problem is that they usually have zero to little knowledge of the design process. As such they might not know how and where a particular element should be represented in order to catch the eyes of the visitor. 
    Customer is always right
    “Customer is always right” Image – Customer Service Magazine.

    Most of the designers, at times, do not question client’s requirement. As such without taking into consideration the design elements they make a website that is hard for visitors to understand. What we would recommend is to listen to the demands and suggestions of the client, but at the same time put your perspective too. Chances are the client would agree to your design suggestion, if you present it properly.

  2. Whitespace is of no use- Whitespaces are the spaces that are left blank on a page in order to give the visitor a break from the content of the page. But, often in order to accumulate all the data on a single page, designers tend to ignore whitespaces. The problem that arises due to this is that there is too much of a data on a single page and it becomes hard for a visitor to find the data they came looking for. Not to mention that it becomes impossible for people on a mobile device to grasp the content. 
    missing white space
    Image Source: think360studio

    Therefore, we would recommend to place only relevant content on a page and then provide a link where people can find more about the same. Doing this would leave a lot of white space on your page which would give a soothing experience to the visitor. Also, whitespaces help a lot when making your site mobile optimised.

    Designers, at times, do not question client’s and make a website that is hard to understand... Click To Tweet

  3. Website design is quick and easy- One might have heard from agencies that ‘get your website designed in 3 days’. The problem with such designs is that they are taken from a readymade template and can never be fully customised as per your need. But, because of such marketing activities many people come to the conclusion that website design is an easy task. They ignore the fact that every website is made for a specific consumer base who has different interest, mindset, behavior, etc. Thus, the placement of images, buttons, text, etc. depends a lot on what your product is and who your customers are. 
    Image source- Website Design Edinburgh

    So, if one wants that their website stands out in the crowd then you need to give your designer time. While one may use tools like logo creator to get their logo design quickly, designing a page of a website is going to take time. Remember, building a masterpiece always take time.

  4. You need not worry once a website is live- People often tend to think that once the website is live they need not to do anything. Which is the biggest mistake as the real work starts only after one makes their website live. There would be buttons that go unnoticed by people, pages where bounce rate is very high, etc. One can also use heat map to find out the pages where people are most active and the pages where they are least active.These research would help you to make small tweaks necessary to increase user engagement and improve website user experience. Thus, web design is not a one-time thing but a continuous process.
  5. Bugs mean you are not a good designer- There is no question that a designer puts a lot of hard work and effort in a website design process. Days are spent to test the website design, design flow and the overall aspect of the designing. But, nothing in this world can be perfect and likewise your website too won’t be perfect. There would be bugs that might not get detected during the testing phase and gets detected once the website is live. But, getting a bug on a live website does not mean that you are a bad designer. Instead, you can think of it as a learning process and an error that you won’t do again.DebugMe tip: If you would like to catch & report front-end bugs, or user experience issues try our point & click visual feedback solution

So, these are 5 web design misconception people have. We would suggest you to avoid these misconceptions and rather focus on the website design process to get the best designed website of your industry. What do you guys think? Do comment below.

author’s bio:
Campbelljof is a Creative Head for Designhill, as well as a blogger and designer. He writes on topics concerning design, eCommerce, start-ups, digital marketing, and interactive content. His creative work has earned him several laurels over the years.

Top AngularJS Frameworks Simplifying Web App Development

Top AngularJS Frameworks Simplifying Web App Development


Out of the hundreds of frameworks, AngularJS is speculated to have secured a top-notch position being the most popular open-source web framework that simplifies the development of various web applications. New-age developers are well-versed with the functions of the AngularJS framework and thus, keep on utilizing it for developing some unique web applications every now and then. Further, to simplify their tasks of application development, these developers have introduced various front-end frameworks that support AngularJS to create advanced and unique web applications.

Here is the list of some commonly used and popular Angular JS frameworks helpful in web app development.

Top AngularJS Frameworks

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