A well thought out, neatly designed website, represents half of the success of a company. The online market is a highly competitive area today and every wrong step can result in failure. That is why it is so important to think a couple of moves ahead. One of the biggest questions that a business owner faces is deciding between a freelancer or a design agency to handle the design needs of the product. This is a tricky question and hundreds of entrepreneurs keep asking it. If you are one of them, this article will shed some light on this never-ending dilemma.
Websites are the extensions of your company, a representation of your brand online. Keeping this identity is crucial in today’s commerce, so it only natural that you would like to present the best image of your company that cannot faltered or intimidated by competitors and rivals so easily. Good web design can do for your company more than you can imagine. It can mean the difference of inviting customers to look around and bounce off shortly, or invite customers and lead them to purchasing your products.
In this article, we will discuss four web design elements that are not only responsible for the working performance of the website, but are deciding factors for your store revenues and your company’s growth.
There’s a million ways to make content look good. Ideally, it’ll be able to shine because it’s well-written, witty and interesting…but we all know that’s not always the case. Or even all that often. So instead, it needs a little help with grabbing the customer’s or visitor’s attention.
Fortunately for the clients, web designers tend to be good at that. Fancy colours, layouts and graphics – they all work, but they have one ‘flaw’ – they are static. Good for a solid foundation, static websites will only get you so far. Users are used to motion, animation and effects on the web by now, and have come to expect it in some regards.
Lucky you, because employing them is easier than you might think. While you can, of course, do simple animations with key frames and CSS (which depending on the size and impact of your project can be the perfect solution!), but if you want to go the extra mile towards something really special, you need something else.
Any web designer will agree that the appearance of a website layout design can be as important as the content, and just like good (or bad) content, it can make or break a website. The best content will appear mediocre at best when the presentation is lacking.
And when it comes to presentation, there are several layers to it. There’s the resources a designer has to work with for one. Graphics, audio, fonts… they all feature into a great finished product, and their quality can make a huge difference. However, before you need to decide WHAT to put, you need to figure out WHERE to put it.
In other words, layout designing. How to set up the basic layout design of the page is one of the most important aspects to designing a site. Now, the client may well have specific wishes that they don’t want to deviate from, but more often than not, they’ll pay more attention to images, videos and the like, and less to the actual page layout design. There is a certain ‘standard’ of what is currently considered trendy, and the go-to layout.