Websites are essential tools for businesses in today’s world. The design and the usability of websites play a vital role in attracting the target audience. These are the key things that turn visitors into customers.
Many think that colors, images, videos, animations are the core designing tools and ignore the importance of typography. But 95% of the information on the web is written-language which depends on typography. So, typography is an essential aspect of web design.
Font design has a significant impact on multiple aspects of a website. Different types of fonts and typefaces can create authentic, attractive visuals. But why is typography so important and how did it become so crucial for web design?
Let’s look at some key points on why typography is becoming such an inseparable part of web design.
1. Important Design Tool
People come to your site to read the content you have created for them. And a large part of the web content is textual. It doesn’t matter if it’s a blog, a product details or any other thing, you talk to them using your texts. The more appealing your texts are, the more engaging they become.
So, to convey the right messages in the proper manner that are likely to turn into conversion, use of appropriate typography is essential. “STOP” and “stop” don’t convey the same message, right? Similarly, Comic Sans doesn’t carry the same vibe as Times New Roman. Custom font design is a great way to stand out from the crowd. If you have mastered typography, consider half of your job as a custom web designer is done.
2. Guide for the Readers
Typography is the guiding tool for your audience. Visitors don’t want to go through big walls of text to find the necessary information. Use of different fonts enables one to separate the content of the site into multiple sections. Proper use of typography can quickly draw the attention of the visitors to the right section.
Alignment, which is another integral part of typography, plays a useful role in guiding the readers through your content. There are mainly four kinds of arrangements – left, right, centred and justified. But in modern web designing, you can align anything anywhere that suits the content best.
3. Communicate Purpose
Another significant use of typography that you cannot neglect is that it communicates purpose. Your website’s purpose and vibe are revealed through the type of font you use. So before opting for any specific styling in fonts, make sure to review the core purpose of your site and that the typography matches with it. Typography is not something you choose randomly.
4.The balance between Design and Readability
Typography brings consistency to your design and makes the text content more readable. Use different typefaces in your web design. You can use one font all over your website. But the viewers would find it difficult to differentiate between things.
You can use different fonts for every other sentence. But that wouldn’t be a good choice as that is undoubtedly going to be distracting. So, it is better to keep a balance and use between two to four fonts. This will help attract the customers to specific details and create better readability. A font influences how readable the text is.
5. Difference between Print and Online
Texts used in print and online are entirely different things. Typically, the newspapers use a small font size of 9 or 10px for the body. But for online contents a bigger size text is necessary.
For example, blog articles need a font size of 16px for better readability. So you may survive using a bigger font size for the headings and smaller font size for the body in case of newspapers. But online materials require variations in fonts, sizes, colours, etc. If your content is not readable easily, you are not doing it right. So, typography is essential from this point of view too.
We all know that typography is now one of the principal designing elements for a website. It is used not only as a designing element, but it also serves purposes like increasing readability, guiding the readers, communicate with them and so on. If you haven’t considered typography for your web design seriously, it is high time you do so.