To understand the fundamentals of mobile app development it is imperative to know about UX-UI. The success of mobile app largely depends on its UX-UI because these are the parameters that gauges the user engagement and satisfaction level. For this, let us start by understanding precisely what UX-UI actually is.
UX (User Experience)
In layman’s term user experience design is the yardstick to measure user satisfaction and loyalty. Any UX designer would dream of improving app’s usability by keeping it easy to use and blending the same with the user gratification levels.
UX is very dynamic in nature as it involves user’s moods, requirements, usability and usage methods, something to find out through user- and user acceptance testing. UX is something that is reflected in mobile app as soon as the users are gaining access over it. Being a recurring process in itself, UX is something that cumulates and has an immense effect in the app’s lifecycle.
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UI (User Interface)
UI is something which is intended to which a human can connect. This incorporates display, highlighting characters, look and feel, and its general performance. It cumulates to supplement the client experience. One way to do this is through the lens of UI design patterns. Developers, designers, and project managers often use the formalized design patterns for solving the general design-related glitches.
With a core focus to provide an excellent UX-UI, mobile app development companies not only focus on design elements to provide excellent user experience but also consider it as the core of enterprise mobile applications. The success of a mobile application is largely measured in the way it delivers valuable products and services that are fairly accessible for all the users of different multitudes. And to achieve this it is really important to have a remarkable user experience design (UX) and user interface design (UI)
There is an increase in demand of large screen phones as the evolution of smartphones indicates a stark rise in the screen size. An artist always prefers bigger canvas to paint his magnum opus, similarly users are using utility apps like Procreate, Adobe Photoshop Sketch, and plenty others. Here users can leverage over the availability of big screens as it comes with their own set of advantages. Users are constantly in search of mobile solutions that can be addressed with the design of mobile applications that ensure comfortable interactions, along with being easy and fast on with their thumbs.
Most of the mobile app developers certainly misses out on considering such issues unless the same is encountered by their end users. True, it might take up a lot of resources and time but the results will reflect in the form of elated UX. Consider this image to understand user’s comfort and vulnerability when it comes to utilizing mobile app on their devices.
Design holds the ability to either make or break an app’s fortune. This is the reason why Joseph Labrecque, one of the senior interactive software engineer from University of Denver advises app developers against the idea of retracting from the pre-established design ideas. It is simply because end-users have grown to expect certain app designs when using platform-specific mobile devices. Perhaps, design is one of the integral part that connects with users which in turn defines UX.
The smartphone is subject to interaction in many day to day scenarios like how users uses it while lying down, walking, standing in subways and public transport. People are also interacting with their phones in hazardous situations like driving their bikes, cars, or even walking on a road and crossing the street while playing Pokémon GO.
A study found out users preferences of using a smartphone in a way to understand their interaction with smartphones. The study revealed 49% of users who uses their smartphones single-handedly no matter the positions. Of which, 67% interact with their right thumb while remaining 33% use their left thumb. While it came to using both the hands, 15% of mobile phone users admitted altering their positions to hold the device.
Invoking User Engagement
When a mobile application involves a lot of cohesive elements that gives platform to users for interaction then it means that a business can yield some fruitful results out of it. It because of such features user’s stickiness will increase and they will keep coming back for more. Brand loyalty is the ultimate result that can be achieved from high user engagement. Also, it is due to user’s engagement a breed of loyal users can become an asset to the brand. Majority of mobile apps are popular because of positive word of mouth. This apparently indicates the importance of user engagement at a functional level with mobile apps. For this to happen, it is necessary to gauge the essence of the users interactivity and provide them with smooth navigation and highly interactive app design. These measures will cumulatively contribute to the enhanced UX.
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Following the UX Metrics Evaluation
The best way to measure the strength of your mobile app is to follow the evaluation of UX metrics. This evaluation can give you the precise analysis regarding gaps and flaws within the app, clearly indicating where you need to improve your app. The entire activity will draw the analysis from a quantitative tool. The set of analytical tools like session data, touch heatmaps, user interaction recording, and others will reflect in the results pertaining to app’s UX.
It is no more a hidden fact that the success of a mobile app largely depends on the expertise of its UX-UI designers. One need to understand that a better UX-UI is not only responsible for creating good impression of the business offerings but it is the main reason behind the customer acquisition strategy.
About the author: Shahid Abbasi is a big time tech geek working at a great mobile app development company, Peerbits. He has a proven efficiency in designing mobile apps for the enhanced UX-UI for websites and mobile apps. Over the weekends, he transforms himself into an awesome cook.
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